ISBN:9781118143681

Visual Marketing

Autor: David Langton

Wydawnictwo: John Wiley & Sons

Effective creative strategies and campaigns for business ownersor marketers Whether it's on the Web, in a book, or live in-person, the mosteffective solutions are those that unexpectedly grab our attention.David Langton and Anita Campbell identify eye-catching andthought-provoking marketing and PR tips, ideas, and creative"stunts." This compendium of winning ideas will inspire smallbusiness leaders, creative professionals, and students.Award-winning visual communication designer David Langton hasworked for a range of businesses from Fortune 500 leaders to smallbusinesses. Anita Campbell, an internationally known small businessexpert, reaches over 2 million small business owners andstakeholders annually. Through case studies, photos, and illustrations, VisualMarketing displays creative marketing campaigns that broughtattention to small businesses in unique, compelling, and unexpectedways. * Online visual marketing solutions may include apps, interactivegames tools and modules; infographics; HTML emails / e-newsletters;widgets; YouTube videos; flash animation; social networkingcampaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s;projected signage; PowerPoint / keynote presentations * In print solutions may include brochures, flyers; annualreports; books; direct mail, post cards; newsletters; invitations;letters; press releases; infographics * On-site, giveaways, exhibit, and tradeshow solutions mayinclude live events and performances; signs; billboards; exhibits;banners; tent cards; posters; plasmas screens; kiosks; giveaways:tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphicwraps With Visual Marketing, you'll discover 99 powerfulstrategies for capturing the attention of your potentialcustomers.
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