ISBN:9781137516541

The Changing Dynamics of International Business in Africa

Wydawnictwo: Palgrave Macmillan UK

The research papers and cases in The Changing Dynamics of International Business in Africa provide multi-disciplinary insights on the opportunities and challenges of doing business in Africa, as well as on the changing competitive dynamics in the region, as Western, BRIC and African multinationals intensify their fight for market dominance.
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