ISBN:9781137580290

Political Branding Strategies

Autor: Lorann Downer

Wydawnictwo: Palgrave Macmillan UK

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
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