Learn how to build links. If you're just starting out or want to further your Internet marketing skills, this is the guide you need to have. How do I get people to your site? Find out about the importance of links and how this has a big impact in your page rank. In this book you will also find the bare essentials you need to know about search engine optimization. Read about proven and effective ways to build backlinks, the difference between black, grey and white hat link building techniques. Find out how to avoid being slapped by Google updates such as the Panda and Penguin updates. For a long time now search engines have been using links as votes, which represent the web's opinion on what pages users find relevant and useful based on popularity.After years of programming development, the search engines have mastered and refined the use of link data, where complex algorithms are put in place to create nuance evaluation of websites based on this information. Links are not the entirety of SEO, but most search experts agree that huge portions of search engine algorithms are designed around link-based factors. By using links, the engines can determine a site's popularity in a specific niche based on the number of pages linked to it and when this information is combined with other metrics like trust and authority, the search engines assign a rank for the website. Trustworthy sites usually link to other trusted sites while spammy sites get the fewest links from trusted sites and links are a great way to establish the validity of documents on any given subject. Link building refers to the process of getting external pages on the internet to link to your own website. The more important and popular a website is, the more the links from that website matter. A popular site such as Wikipedia has thousands of different websites linking to it which means it's probably an important and popular site. In order for you to earn popularity and trust with the search engines, you need assistance from other link partners. The more important the site, the better. How Do You Get Started With Link Building? There really is no "shortcut" or magic pill to getting instant results, but you can learn the methods and tactics to building links the right way. It's like having your own coach who has years of experience. That's why I created this special guidebook.