Web Content Management. Systems, Features, and Best Practices

Spis treści książki

• Foreword
• Preface
  • Who Is This Book For?
  • What Is Not in This Book?
  • How Is This Book Organized?
  • A Note on Generalities
  • A Note on Nomenclature
  • A Note on Sidebars
  • A Note on Bias
  • Conventions Used in This Book
  • Safari Books Online
  • How to Contact Us
  • Acknowledgments
• I. The Basics
• 1. What Content Management Is (and Isnt)
  • What Is Content?
    • Created by Humans via Editorial Process
    • Intended for Human Consumption via Publication to an Audience
    • A Definition of Content
  • What Is a Content Management System?
    • The Discipline Versus the Software
  • Types of Content Management Systems
  • What a CMS Does
    • Control Content
    • Allow Content Reuse
    • Allow Content Automation and Aggregation
    • Increase Editorial Efficiency
  • What a CMS Doesnt Do
    • Create Content
    • Create Marketing Plans
    • Effectively Format Content
    • Provide Governance
• 2. Points of Comparison
  • Target Site Type
  • Systems Versus Implementations
  • Platform Versus Product
  • Open Source Versus Commercial
  • Technology Stack
  • Management Versus Delivery
  • Coupled Versus Decoupled
  • Installed Versus Software-as-a-Service (SaaS)
  • Code Versus Content
  • Code Versus Configuration
  • Uni- Versus Bidirectional Publishing
  • Practicality Versus Elegance, and the Problem of Technical Debt
• 3. Acquiring a CMS
  • Open Source CMSs
    • Business Models of Open Source Companies
  • Commercial CMSs
    • Licensing Models
    • Software Subscription
  • Software-as-a-Service
  • Build Your Own
  • Questions to Ask
• 4. The Content Management Team
  • Editors
  • Site Planners
  • Developers
  • Administrators
  • Stakeholders
• II. The Components of Content Management Systems
• 5. CMS Feature Analysis
  • The Difficulties of Feature Analysis
    • Fitness to Purpose
    • Do Everything Syndrome
    • The Whole Is Greater than the Sum of Its Parts
    • Implementation Details Matter
  • An Overview of CMS Features
• 6. Content Modeling
  • Data Modeling 101
  • Data Modeling and Content Management
  • Separating Content and Presentation
    • The Page-Based CMS
  • Defining a Content Model
    • Content Types
      • Switching types
    • Attributes and Datatypes
    • Built-in Attributes
    • Attribute Validation
    • Using Attributes for Editorial Metadata
    • Content Type Inheritance
      • Partial type composition
    • Content Embedding
      • Rich text embedding
      • Blocks, widgets, and regions
      • Implications for page composition
  • Relationships
  • Content Composition
  • Content Model Manageability
  • A Summary of Content Modeling Features
• 7. Content Aggregation
  • The Shape of Content
  • Content Geography
    • Editorial Limitations on Geography
    • Secondary Geographies: Categories, Taxonomies, Tags, Lists, Collections, and Menus
    • The Tyranny of the Tree
  • Aggregation Models: Implicit and Explicit
    • Should Your Aggregation Be a Content Object?
    • The URL Addressability of Aggregations
  • Aggregation Functionality
    • Static Versus Dynamic
      • Search criteria in dynamic aggregations
    • Variable Versus Fixed
    • Manual Ordering Versus Derived Ordering
    • Type Limitations
    • Quantity Limitations
    • Permissions and Publication Status Filters
    • Flat Versus Hierarchical
    • Interstitial Aggregations
  • By Configuration or by Code
  • A Summary of Content Aggregation Features
• 8. Editorial Tools and Workflow
  • The Content Lifecycle
  • The Editing Interface
    • Content Findability and Traversal
    • Type Selection
    • Content Preview
      • The problem of personalization and preview
    • Editing Interface Elements
      • Validation
      • Rich text editing
      • Reference content selection
      • In-context help and documentation
  • Versioning, Version Control, and Version Labels
    • Version control
  • Dependency Management
  • Content Scheduling and Expiration
    • Changeset Publication
    • Content Expiration
  • Workflow and Approvals
    • Approvals
    • Workflow
  • Collaboration
  • Content File Management
    • Adding Content Files
    • Content Association
    • Image Processing
  • Permissions
    • Users
    • Objects
    • Actions
    • Permission conflict resolution
  • A Summary of Editorial Tools
    • Content Traversal and Navigation
    • Type Selection
    • Content Preview
    • The Editing Interface
    • Versioning, Version Control, Scheduling, and Expiration
    • Workflow and Approvals
    • Content File Management
    • Permissions
• 9. Output and Publication Management
  • The Difference Between Content and Presentation
  • Templating
    • Templating Philosophy
      • URL mapping and the operative content object
    • Templating Language Functionality
      • Simple token replacement
      • Limited control structures
      • Native programming language
    • The Surround
      • Context in the surround
    • Template Selection
    • Template Abstraction and Inclusion
    • Template Development and Management
    • Responsive Design and Output Agnosticism
  • Publishing Content
    • Coupled Versus Decoupled Content Management
      • Which is the default architecture?
      • The argument for decoupling
    • Decoupled Publishing Targets
      • Delivery environment synchronization
  • A Summary of Output Management and Publication Features
    • Architecture
    • Templating
    • Decoupled Publishing
• 10. Other Features
  • Multiple Language Handling
    • Nomenclature
    • Language Detection and Selection
  • Language Rules
    • Language Variants
    • Beyond Text
    • Editorial Workflow and Interface Support
    • External Translation Service Support
  • Personalization, Analytics, and Marketing Automation
    • Anonymous Personalization
    • Analytics Integration
    • Marketing Automation and CRM Integration
  • Form Building
    • Form Editing Interfaces
    • Form Data Handling
  • URL Management
    • Historical URLs, Vanity URLs, and Custom Redirects
  • Multisite Management
  • Reporting Tools and Dashboards
  • Content Search
  • User and Developer Ecosystem
• 11. APIs and Extensibility
  • The Code API
    • Event Models
  • Plug-in Architectures
  • Customizing the Editorial Interface
    • Customizing Rich Text Editors
  • Repository Abstraction
  • Pluggable Authentication
  • Web Services
  • Scheduled or On-Demand Jobs
• III. Implementations
• 12. The CMS Implementation
  • Principle Construction Versus Everything Else
  • Types of Implementations
  • Preimplementation
    • Discovery and Preimplementation Artifacts
    • Developing the Technical Plan
      • Taking the organization and the team into account
      • The urge to generalize
  • The Implementation Process
    • Environment Setup
    • Installation, Configuration, and Content Reconciliation
    • Content Modeling, Aggregation Modeling, and Rough-in
    • Early Content Migration
    • Templating
      • Surround templating
      • Object templating
    • Non-Content Integration and Development
      • The practice of content integration
    • Production Environment Planning and Setup
      • Hosting models
      • Hosting environment design
    • Training and Support Planning
    • Final Content Migration, QA, and Launch
• 13. Content Migration
  • The Editorial Challenge
  • Automated or Manual?
  • The Migration Process
    • Extraction
    • Transformation
    • Reassembly
    • Import
    • Resolution
    • QA
  • Migration Script Development
    • Content Velocity and Migration Timing
  • A Final Word of Warning
• 14. Working with External Integrators
  • Engagement Models
    • CMS Vendor Professional Services
  • Sales and Scoping
    • Preimplementation Artifacts
  • Costs
  • Written Agreements
    • The Statement of Work
      • What is being done?
      • When is it being done?
      • How much will it cost?
  • Production
    • Team Proximity and Dedication
    • Development and Testing Infrastructure
    • Project Communication and Check-in
    • Work Acceptance and QA
    • Content Development
  • Training and Support
  • A Final Word
• 15. Where Content Management Is Going
  • Fewer Open Source CMSs Will Get Traction
  • Decoupling Will Make a Comeback
  • Focus on Marketing Tools and Integration Will Increase
  • Entry-Level SaaS Will Eat Away the Lower End of the Market
  • Multichannel Distribution Will Increase
  • Distributed Content Intake Will Start to Grow
• Afterword
  • Next Steps
• Index

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