Pojęcie siły marki (brand equity) jest obecne w literaturze biznesowej od ponad trzech dekad. W tym czasie pojawiło się mnóstwo propozycji ujęcia tematu z wielu różnych perspektyw, co znalazło swoje przełożenie na metodologie badawcze,... więcej >

Elias Montgomery. Kaum ein Bewohner der zivilisierten Welt, der ihn nicht kannte. Schon bei seinen Lebzeiten ein Sagenkreis um ihn. Elias Montgomery, der große Erfinder, dem es gelungen, das Problem der Atomenergie zu lösen. Die Atomenergie, jene... więcej >

In "The Cross Brand", Sheriff Harry Ganton and Jack Bristol have been friends since they were young. But when Harry accuses Jack of trying to steal his girl, guns blaze and the sheriff is shot. Jack Bristol stole his horse and rode off, not into the... więcej >

Seattle-born author who worked as a cowhand in California, attended Berkeley, joined then deserted the Canadian Army, and finally settled down to writing full-time. Max Brand was incredibly prolific and wrote numerous books under his birth name... więcej >

A train passenger is framed for murder, and a young man tries to help a young, newlywed couple but not everything is what is at first seems in this thriller. Whichever side of the law they’re on, the unforgettable characters in this tale will... więcej >

Frederick Schiller Faust (1892-1944) was an American author best known for his thoughtful Westerns under the pen name Max Brand. Prolific in many genres, he wrote historical novels, detective mysteries, pulp fiction stories and many more. In his... więcej >

The Hale brothers, both successful ranchers, had a disagreement: Ross believed that with a fine education his son Peter would become even more successful than he was himself: Andy believed the opposite. Peter returns from college to his father’s... więcej >

This is a story of a wild horse who many said could not be caught or broken, and the man who set out to prove them wrong. Alcatraz is a wild horse and Brand alternates the narrative between the people struggling to hold onto a ranch and the horse as... więcej >

Western. „Bad News for Bad Men” is just that for the Burwell clan when Jimmy Jones arrives in town to take over the Jasper Journal. Jones’s uncle has given him the small-town newspaper because Jimmy’s life so far has been divided into two... więcej >